Novo Nordisk Rebrands to ‘Novo’ as Obesity Drug Battle with Eli Lilly Intensifies
Danish pharmaceutical giant Novo Nordisk, the maker of Ozempic and Wegovy, has announced it will shorten its public-facing brand to simply “Novo” as part of a broader corporate culture overhaul, alongside a new slogan, “Lasting Health Starts Now.” The company’s legal name remains Novo Nordisk A/S, and the Apis bull logo has been retained, but…